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Making and publishing an online questionnaire

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ساخت و انتشار پرسشنامه آنلاین

The questionnaire is recognized as one of the basic needs of field research that is used in all fields.

Questionnaire is used as one of the most important methods for collecting data in different areas and in a specific range of people.

In order to conduct research based on questionnaires, first, we ask precise and purposeful questions that can lead us to correct and effective results; We must then seek to find the target community to answer these questions.

Once you have the questions and know your statistical community, you should start. In the usual form, after designing and printing them on paper, people start distributing these sheets in person.

And right from the very beginning the problems appear one after the other; these include: design costs, printing costs, the need to spend time finding the statistical community for face-to-face research and response, and etc. Of course, in many articles, more than other problems, the extravagance in using paper to print the questionnaire is mentioned as something of importance.

In this article, we will fully describe the questionnaire and the necessities of using it, as well as introduce the best online tools for conducting the questionnaire.

Tools for creating and publishing online questionnaires in Bigpro1

Due to the reasons mentioned, which were the result of the opinions of certain people, publishing and making a questionnaire away from these problems has been identified as a need, and to solve it, tools have been designed to make and design an online questionnaire and also to publish it online.

Online questionnaire making and designing service in Bigpro1 is also one of the most widely used tools for designing and publishing online questionnaires. Bigpro1 provides users with the necessary tools to create research questionnaires, data collection forms, and medical records.

With the online questionnaire creation and publishing tools in Bigpro1, it is possible for users to design their desired questionnaire online and then share it in the web space, both privately and publicly, to receive online polls.

After that, the results of the questionnaire can be analyzed online in the statistical analysis section of the Bigpro1 dashboard and it would be easy to perform the questionnaire analysis.

What is a questionnaire?

A questionnaire is a research tool that includes a set of questions designed to gather information from a respondent. According to the needs that the research questionnaire is designed to meet, it is usually consists of a combination of multiple-choice questions and open-ended (descriptive) questions.

As mentioned, it is an effective way to identify and meet needs. For example, when making changes or improvements in the production process of their products and services, it is necessary for the owners of a particular product to obtain the opinions of current and potential customers.

Because it is for the customers  in the target community that the products are produced and it is by getting feedback from them that you can make sure you are on the right track. Customers can comment on new decisions through face-to-face interviews or questionnaires.

Of course, questionnaires can be a more practical and effective research method than face-to-face interviews; because it is much less expensive for both clients and interviewers than face-to-face interviews. Also, when filling out the questionnaire, people are more focused and can participate more effectively.

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Types of questionnaires

There are two main types of questionnaires that are used depending on the type of information you want and the purpose of creating the questionnaire.


Non-standard questionnaire:

These are also known as exploratory or unstructured questionnaires. They are used to collect information that is not numerical in nature, to estimate and specify. An exploratory questionnaire can usually be appropriate in the early stages of work, and before designing a solution.

For example, a person expresses his or her views on a sculpture you have made. These comments may include some criticism of the sculptural form, the need to further refine some parts, or even an interesting idea.


Standardized official questionnaire (quantitative):

This type is known as a structured questionnaire and is used to collect quantitative data, where, the information recorded is in the form of a number or numbers, in which, the information is accurate and measurable. That is, they can be used for mathematical calculations or statistical analysis. You can use this type after having a prototype or choosing a solution.

Important points in making a questionnaire

The design of your questionnaire depends on the scope of work and the type of information you need to gather from the respondents. As mentioned, the questionnaire is generally either quantitative or qualitative. Qualitative questionnaires are used when exploratory information needs to be collected to help prove or disprove a particular hypothesis. Quantitative questionnaires are also used to validate or test a hypothesis that has already been developed.


Some basic features in making a questionnaire:

  • Reliability: Reliability refers to the consistency of repeated measurements under the same conditions using the same tools; Reliability is one of the features of measurement tools (questionnaires, interviews or other social science tests). Some of the methods used to calculate the reliability coefficient of measuring instruments are: a- re-execution, b- parallel method, c- Bisectionmethod and ….
  • Validity: Validity is the answer to the question of accuracy, or how well a measurement tool measures a feature. Without knowing the validity of the measurement tool, the accuracy of the data obtained cannot be guaranteed.
  • Uniformity: One of the most important features of the questionnaire form is its uniform design and standardization. That is, all respondents receive the same questions. This uniformity helps to collect data as well as statistically analyzing the results. For example, the model of a clothing chain store evaluation questionnaire should include questions to evaluate customers’ shopping experiences and a range of options to measure the quality of the products offered.
  • Exploratory: In exploratory questions, there are no restrictions on the questions in the questionnaire. For example, you send a data collection questionnaire to a number of farmers to evaluate the methods and work they do in relation to the time they spend on their farms. This model of questions allows respondents to express their methods without restriction.
  • Sequence of questions: Normally, the correct order for the questions should be followed during the design to increase the number of answers. The order of the questions is important; because the content of the initial questions can affect the answers to subsequent questions.

Benefits of a questionnaire

Using open-ended questions gives the respondent the ability to focus and present their thoughts in more detail.

  • Compared to other methods, with using a questionnaire, you can collect a lot of data, while spending less time.
  • If you use a set of standard questions, it is less likely for the answers to be biased.
  • If you use an online questionnaire building tool, your access to results will be faster and more cost-effective. For example, the Bigpro1 online questionnaire builder provides you with a complete set of features for designing, distributing, and analyzing data.
  • Questionnaires can reflect your brand and also be a sign of your appreciation for your customers’ interests.
  • The results can be compared with existing and previous data and analyze changes in respondents’ choices and experiences.
  • Respondents can answer the questionnaire without disclosing their identities.

How to design questionnaire questions

Note that questions should always be as neutral as possible. For example, it is unwise to create a questionnaire to measure the quality of a particular product that is in the ideation stage. Instead, ask customers questions about the quality and features of your products or services by asking the right questions, and incorporate that feedback into your new products.


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Types of questionnaire questions

The types of questions you choose are as important as the type of questionnaire.


Open questions:

As the name implies, the respondent has more freedom and can write his/her comments descriptively. These questions are suitable for exploratory questionnaires.


Multiple choice questions:

These questions provide a list of answer options for the respondents. They can choose one or more options. Of course, in these questions, the results may be incomplete due to the wide range of answers to a particular question. To solve this problem, you can set one of the options as “Other”.


Dichotomous questions:

Questions that have only two possible answers. Like single / married, female / male.


Scaled questions:

Scaled questions are common and are often used to judge the extent of emotions. These questions can be used in both exploratory and standard questionnaires.

Questionnaire design steps

To do a questionnaire without complexity, it is better to follow the steps of making it according to a specific process.

1In the first step, determine the purpose of creating the questionnaire. Consider the scope and subject matter quite clearly, and then move on to the design steps.

2 Try to use common and fluent expressions. Using difficult words and writing questions with complex terms may confuse or even frustrate respondents into answering other questions. So as much as possible, try to communicate with the respondents by asking questions in simple language.

3 Use one-part questions. Sometimes people ask questions that add a “and” after the first part and add another part to the same question. These two-part questions confuse the respondents and divert them from the correct answer.

4As mentioned, sometimes using some types of questions, such as multiple-choice questions, may not cover all the available answers, and this inflexibility can lead to flawed results. So try to be flexible in asking questions by putting an option like “Other”.

5Pay attention to the type of questions you ask. Depending on the purpose for which you are designing the question, choose open-ended questions (receiving descriptive and free answers from the user) or closed-ended questions (receiving answers from the available options). You need to know which questions are open-ended and need the respondents to express their thoughts, or which questions are easier to analyze and can be pre-defined between options.

6Knowing the respondents is essential for a researcher. For example, if your respondents are English-speaking, designing a questionnaire form in Persian or another language can dramatically reduce the accuracy of the answers and the data.

7Selecting and using an efficient tool such as the Bigpro1 online questionnaire, is essential in creating and publishing a questionnaire. in addition to all the mentioned benifits, choosing a high-performance, easy-to-use tool to create and publish a questionnaire can speed up the researcher’s work process.