Machine learning has different uses, some of which are discussed here:
Application of machine learning in social networks:
In today’s world, most people spend at least one hour a day on social networks such as Instagram or Twitter, and use machine learning as easily as possible. For example: The use of machine learning on Instagram is such that the Explore section is adjusted exactly according to the interests of each user. If a person searches and views a topic on Instagram for several consecutive days, in the next few days, he will see more videos and images in that field in the Explore section.
Application of machine learning in online stores:
Another application of machine learning is the use in online stores, which try to increase their sales. Many domestic and foreign online stores, such as Amazon, use machine learning algorithms. These stores use machine learning algorithms to obtain information such as: preferences and interests of users in shopping to use this information to seek customer satisfaction and implement a kind of online and smart marketing.
Application of machine learning in search engines:
Nowadays, most people cannot spend a day without the Internet and Google search. Most people use Google search engines on a daily basis to do school research, college projects, read the latest news, and so on. Google search engines have evolved from the past to present due to the study of keywords and language features used in the searches done by the users. The purpose of Google’s algorithm is to find and provide the best response to users, for this purpose Google uses artificial intelligence to try to adapt to the needs of users and increase the quality of response content and the degree of compliance with user requests.